The first is a Kinect-type 3D visualization tool that will allow online shoppers to virtually “try on” clothes:
The ability to try clothes on at the store has been a benefit catalogue or online channels have never been able to compete with. But now, the sophisticated depth-camera behind Kinect is being used to reveal how the clothes fit on your body-shoppers can evaluate a heat map output to see where the item is tight or loose fitting.
The second is a sort of indoor GPS that will allow shoppers to find specific items in a store and allow retailers to “push” information to consumers’ smartphones:
…enables in-store navigation to help the shopper find what they’re looking for with significant accuracy. The opportunity to have customized offers and loyalty rewards based on our proximity to the shelf will be transformative for both marketers and shoppers.
The third is printable MEMS:
Microelectro-mechanical systems are basically just very small electronic devices and they’ve redefined what even the tiniest of objects are capable of
While MEMS are not new, due to advances in printed electronics, they are increasingly enabling sensors in a range of devices and products. Nike Plus, Jawbone, FitBit and now Motorola have launched products that track your physical activity with precision. However, using MEMS for exercise, mood, sleep, and nutritional purposes is just a start. Expect to see printed sensors appearing on durable goods and disposable products – imagine the wine bottle that shows if it’s been kept at optimal temperatures, or the ability to combine automotive data with your purchase history to help you make smarter, more efficient shopping trips. Watch out because when it comes to shopping, micro sensors, not robots will inherit the earth.
Virtual dressing rooms, smart stores and smart stuff – coming soon to a retailer near you!