My wife shared a Facebook post with me yesterday. Seems a former co-worker’s daughter was turning thirteen. The mom offered to allow the daughter to start a Facebook page (which the parents would monitor.)
Her daughter replied (in what I’m sure was the classic 13-year-old tone:) “Oh Mom, Facebook is for old people!”
I figured this would happen! I found Facebook when my high school graduating class was planning its 30-year reunion and Facebook was the primary mode of information sharing. Once the parents start using some technology, the kids are going to find something else as fast as they can.
So if not Facebook, what social media are “young people” using now? What implications does that have for you and your business?